NEUTROGENA clear coverage makeup 2021

This product launch was Neutrogena Makeup's entry into the clean beauty category. Plus with a wide shade range available, this new product fit perfectly into the new brand platform: For People With Skin. The task was to launch this product on the new brand platform and look (for the first time in this brand vertical) utilizing paid social and .com presence. A tight budget restricted us to limited talent to cast for our shoot, so we creatively sought additional celebrity self-shot content to incorporate into our content in a seamless way. We developed several social assets, all focusing on different insights for maximum targeting flexibility.

Role: Associate Creative Director    |    Agency: DDB-Velocity