Experience Nikon

We needed to create an immersive web experience showcasing new product capabilities with high quality photography in a new and engaging way. Our solution shows a day long shoot with each of three photographers, from sunrise to sunset, to showcase the cameras' capabilities in different lighting situations throughout the day. Full bleed photography and uniquely designed UI elements creates an immersive experience that draws the user through a journey, brings the brand to life and showcases the product, all without a product central experience. With actual photographer narration, and specs per shot, a deeper dive into behind the scenes content gives the user a new level of insight as to what it's like shooting with a Nikon camera. 

Role: Designer    |    Agency: MRM//McCann